8TH WORLD SUMMIT OF TRAVEL AGENTS ASSOCIATIONS
Discover the inland paradise of Andalusia
10 reasons to fall in love with Jaén
1. ÚBEDA AND BAEZA, WORLD HERITAGE CITIES
Strolling through any corner of these two World Heritage cities means immersing yourself in history. Two architectural gems that have preserved their charm for more than 500 years, making them the finest example of the Renaissance in southern Spain.
2. JAÉN, THE CAPITAL OF THE INLAND PARADISE
The city is crowned by its imposing castle, considered one of the 10 best castle-hotels in Europe. From its spectacular viewpoint, the impressive Renaissance Cathedral stands out, surrounded by neighborhoods with Arab and medieval layouts.
3. A STARRED CUISINE
Jaén is the Andalusian city with the highest number of Michelin-starred restaurants. Together with those across the province that hold this and other distinctions, they make Jaén a truly unique gastronomic destination. A universe of sensations and flavors awaits diners, with traditional dishes and innovative culinary creations. Don’t leave Jaén without trying its delicious tapas.
4. TRAVEL TO A DISTANT PAST
Nowhere else in Europe will you find so many traces of Iberian culture. Eight stops will take you on a journey to discover the magic of an advanced civilization filled with princes, ladies, gods, and warriors, set among fortified cities, sanctuaries, and princely tombs.
5. CHARMING VILLAGES
Discover walled medieval towns perched in natural parks, perfect for ecotourism, surrounded by landscapes of olive groves; monumental towns; and villages where you can lose yourself in their traditions and among their people.
6. A GAME OF THRONES TO BE CONQUERED
A borderland between Al-Andalus and the Christian kingdoms, Jaén preserves a unique historical legacy: the greatest concentration of castles, fortresses, towers, and alcazabas in all of Europe, brought together along the evocative Route of Castles and Battles in the Kingdom of Jaén.
7. A JOURNEY INTO OLIVE CULTURE
In the largest olive grove in the world, you can take part in the production of olive oil and enjoy countless experiences around this liquid gold—visits to oil mills, massages, gastronomy, oil tastings, themed festivals, and museums—all enriched with the finest extra virgin olive oil. A true paradise for olive-oil tourism.
8. AN ENDLESS PARADISE FOR ADVENTURE
Jaén is the perfect setting for active tourism and adrenaline-filled adventures. A paradise where you can track endangered species such as the Iberian lynx. Nature reserves with some of the clearest skies in Europe make it an exceptional place for stargazing.
9. ROOTS AND TRADITIONS
Exploring Jaén means experiencing age-old festivals and traditions. Its craftsmanship has preserved ancient trades while innovating to create cutting-edge artisan work that goes beyond borders.
10. THE LARGEST EXPANSE OF NATURAL AREAS IN SPAIN
The Sierras de Cazorla, Segura and Las Villas Natural Park is the largest in Spain and the second largest in Europe. An ecological treasure where Andalusia’s main river, the Guadalquivir, is born. Together with the natural parks of Sierra de Andújar, Sierra Mágina, and Despeñaperros, they form Spain’s green lung. These parks offer a wide range of tourist services to enjoy them in a sustainable way.
