8TH WORLD SUMMIT OF TRAVEL AGENTS ASSOCIATIONS
ANDALUSIA, YOUR 'CRUSH' DESTINATION FOR 2025
Andalusia is a unique, genuine, and inimitable place. It breaks you with a cultural richness that will transport you to the earliest antiquity. Important archaeological sites, a legacy of the various cultures and civilizations that settled in this beautiful and rich land in the south of Spain, along with monumental landmarks of humanity such as the Alhambra in Granada, the Mosque of Córdoba, and the Giralda in Seville, conforms an exciting showcase of an ancient-old history.
To a culture based on authentic roots, which leaves its mark on folklore, music, literature, art, and hundreds of expressions that extend from the capitals to the most remote corners of this land, it is added an immense offer in every segment, positioning Andalusia as one of the most complete tourist destinations in the world.
An enviable climate that allows visits all year round and a huge area with multiple contrasts—1,000 kilometers of coastline, the southernmost ski resort in Europe, and the largest protected natural area on the continent.
The skin-to-skin experience of our 'Andalusian Crush' has revolutionized the way Andalusia is presented to the world and Surrender goes a step further, offering a sensory experience that connects the personal with the historical. Not only we invite you to discover Andalusia; we invite you to feel it, to live it, and ultimately, to surrender to its undeniable magnetism.
GENUINE
In Andalusia, you can choose open and uncrowded spaces nestled in natural environments, where you can carry out all kinds of outdoor activities. We want you to be a tourist committed to the sustainability of the territory, who appreciates contact with the local culture and is eager for emotions and sensations that can be shared and leave an everlasting mark on your memory. Andalusia is also a one hundred percent accessible destination. It is accessible due to its high-quality connections by land, sea, and air, allowing national and international tourists to travel quickly and comfortably to our region. It has six international airports, one of the longest high-speed train (AVE) networks in the world, and seven ports where cruises and boats of all kind dock each year. But it is also accessible because it offers experiences that facilitate the interaction and integration of visitors with the environment, and, in addition, it guarantees equality in the use and enjoyment of tourist offer to all people in a safe, comfortable, autonomous, and normalized way.
SUSTAINABLE
Sustainable tourism is one that follows the principles of sustainability, minimizing the impact on the environment and local culture, while contributing to the development of the local population. It is committed to friendly tourist enclaves, adapted to the human scale, where relationships and collective life are favored, responsible consumption is encouraged, and visitors experience an immersive journey. For this reason, pedestrian spaces and sustainable transportation are prioritized. All this has always been part of the quality gene of Andalusian tourism, hence its landscapes, communities, and way of life are a reference to imitate. In their interaction with natural and cultural resources, it aims to produce the least possible impact, such as through eco-active experiences; in their respect for the social environment and in the interest in progressively improving a local economy with a lot of “traditional knowledge”; and it prioritazing emerging environmental sectors, such as sustainable food, organic agriculture and livestock, which are very present in the agrotourism and food and wine offers.
WEALTH
Andalusia is an immensely rich destination. More than 30% of its territory is under environmental protection, and it is has the largest natural park in Spain (the second largest in Europe), nine Biosphere Reserves, three national parks, over 64 million olive trees forming the largest humanized forest on the planet and the largest visitable geode in the world. It has a network of medium-sized cities filled with history, cultures, and centuries-old traditions, World Heritage Sites of "outstanding universal value," magical and legendary settings, forests that give off an enormous spell, and archaeological sites that tell us the millennary history of a land that has traditionally been an example of coexistence and plurality of people. A destination that seeks to grow in a sustainably way, highlighting the essence that makes it unique.
SINGULARITY
Diverse and yet unique in each of its territories, Andalusia has no rival when it comes to the authenticity and innovative nature of the tourist experiences it offers. And to enjoy them there are no age limits, tastes, preferences, conditions, or races. Andalusia has always welcomed all travelers with open arms.
Andalusia is one of the warmest regions in Europe, with amazing landscapes and protected areas of extraordinary ecological importance. An excellent communications network is the backbone of the eight Andalusian provinces, which host an enormous artistic heritage, deep-rooted traditions, beaches with the Blue Flag of Clean Seas and a gastronomy of excellence. A whole universe of tourism to be discovered.
Feel the fusion of the landscape and its people, discover its artisan traditions, and get to know its gastronomic and wine products. Andalusia is close and authentic and offers unique experiences that are nourished by local wisdom and a way of doing things in which hours does not count. Not forgetting a setting where botanical strongholds come together that give off a truly magical aureole and natural jewels of enormous beauty.
Andalusia is a land filled with sensations. It is coastal, marshland, mountains, countryside, fertile plains, and desert... It is a mosaic of colors, smells, knowledge, and flavors... And each dish has its time and place. Have you tasted a wild wine cured in the first cold of winter? Do you recognize the expression ‘a spoonful and a step back’ of transhumant shepherds? Have you accompanied a herd of Iberian pigs during the montanera? Have you fished and cooked in a estuary? Have you had flour crumbs for breakfast on a rainy morning?… In Andalusia you can cook an infinite number of gastronomic adventures, look for and enjoy your foodie moment!
NATURE AND DUENDE
The environmental richness of Andalusia is undoubted. But it also has botanical strongholds that give off a truly magical aureole: our forests 'with duende.' They are unique due to the singular species that inhabit them. Spectacular for the chromaticism they offer in seasons like autumn or spring. And always fascinating because of the legends and mysterious phenomena that surround them. A magnificent example is the Stone Forest of El Torcal de Antequera. If you don’t know them yet, we encourage you to discover them. They will captivate you!
Andalusia is a natural treasure in which virgin corners coexist, making it unique. They are located in settings as different from each other as the coast and the desert, the snowy peaks and the depths of the earth. They are first-class ecotourism destinations due to their unique landscapes and ecological richness. Because of the enormous possibilities for active leisure they offer. Because of their scientific interest. And, of course, for their undeniable beauty. We propose a journey to discover these 'Natural Jewels.' Are you in?
The Andalusian natural spaces and their geography of marked landscape contrasts are the ideal setting for you to practice outdoor activities. You can ride horses, take routes on any type of bicycle, or let yourself be seduced by the exciting adventures offered by Andalusian eco-active companies. You just have to choose. Feel the pedaling and effort of a cyclist on the road, how a group of hikers walks on the frozen ground, stepping on the dry leaves as they pass and the trot of a horse. Imagine the wind blowing on the beach while windsurfers ride the waves and experience the thrill of descending through the white waters.
MAGIC
Andalusia offers travelers valuable world heritage sites, archaeological enclaves to travel back in time, cities with genius, fairytale municipalities and a complex and unique industrial architecture. All this heritage, harmoniously integrated into its landscape, gives it a magical, almost mythological character. A magic shared by flamenco and the infinite light that floods everything. Andalusia is the divine touch of Paco de Lucía, the torn voice of Camarón de la Isla, the overwhelming force of ‘La Faraona,’ and the power of the most universal chipionera, Rocío Jurado. It is fandango and bulería, rumba and taranto. It is the overflowing joy of the Christmas Zambombas in Jerez. It is the passion with which life is lived in the peñas, the endless art nights in the tablaos and the numerous festivals organized in the region for the delight of fans of cante jondo. Andalusia is Flamenco, a hallmark of our land that was declared Intangible Cultural Heritage of Humanity by UNESCO in 2010.
MILLENARY
The millenary history of Andalusia has left in our land a significant archaeological heritage that testifies to its importance since the earliest Antiquity. A territory coveted for its resources, it has supported cultures such as the Argaric, Iberian, Roman, or the mythical Tartessos, which have left important vestiges in the 25 Archaeological-Monumental Sites and the 8 Archaeological- Monumental Complexes of Andalusia. They are archaeological assets that allow you to enjoy history in the natural environment. They offer experiences linked to astrotourism and mythology, performing arts or archaeogastronomy. Many of them are part of cultural routes such as the Journey to the Time of the Iberians, the Roman Batic Route, the Phoenician Route, or the Great Path of the First Settlers. Shall we travel back in time?
BLUE
Andalucía starts with an undeniable advantage to be a pioneer in Blue Tourism: we are the only region in Europe that connects two seas, which gives us a substantial difference from other destinations.
One of the main attractions of Andalucía are its coasts, and in addition to its beaches, there is a wide offer of berths and marinas, complementary services, and multiple activities that take place along our coastline throughout the year. We propose travelers unique, authentic, and environmentally friendly experiences, with a range of berths and marinas that extend to the complementary services required by these visitors and the promotion that the numerous nautical sports competitions held along the coast throughout the year bring for the community.
With a thousand kilometers of coastline and just 14 kilometers from Africa, Andalucía has the largest network of sports moorings in the whole country, can boast an Atlantic and a Mediterranean façade, and has a growing port network.